Being a social enterprise is embedded into Cafédirect’s DNA. They are an award-winning social enterprise which champions the work and passion of smallholder coffee growers, delivering great tasting hot drinks to improve livelihoods, whilst pioneering new and better ways of doing business.
Cafédirect work directly with coffee, tea and cocoa growers in 29 co-operatives in 13 countries, purchasing 100% Fairtrade goods, ensuring growers are paid a minimum price plus an additional Fairtrade premium. Above and beyond this Cafédirect also invests up to 50% of its profits into a farmer-run charity, Producers Direct, which works alongside growers to support them to improve their businesses through access to agricultural training workshops; microloans; marketing support and data management.
2004, £18 million has been invested directly back to grower communities. The majority of co-operatives they buy from also hold shares in Cafédirect and two of their eight board members are growers. No other coffee business operates like this.