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Public backs use of Beam’s AI tool in social care

With growing scrutiny of AI in public services, social enterprise Beam has partnered with Nesta to gather public feedback on how its AI tool, Magic Notes, is being used in social care.

Launched in 2023, Magic Notes uses AI to transcribe and summarise meeting notes for social workers and other frontline professionals. It was initially developed to support Beam’s own caseworkers who were struggling with administrative workload. Today, it is used by 65,000 practitioners across over 200 organisations, including local authorities, central government, health, social care and employability services. 

The public consultation on Magic Notes was carried out through Nesta’s AI Social Readiness Advisory Label between September and October 2025. It involved 137 UK adults, including social care service users, who were asked to weigh the benefits and risks of using Magic Notes during 18 small-group deliberation sessions. 

The findings showed strong public backing for Magic Notes, with 83% of participants feeling positive about social workers using the tool and 86% believing it would benefit social care as a whole. In particular, they valued the tool’s ability to free up social worker time, improve the quality of case notes, support job satisfaction and wellbeing, and enable better interactions with service users. 

While participants supported the use of AI to reduce paperwork, they were clear that decisions about care must remain with people, not technology. Risks raised included accuracy, data privacy and over-reliance on technology, alongside a strong expectation that social workers review and approve all AI-generated summaries. However, after learning more about the tool and its safeguards, 74% said its benefits outweighed the risks.

The consultation also highlighted deep dissatisfaction with the current social care system. Only 13% of participants said they were satisfied with how social care works today, reinforcing the scale of the challenge facing social care and the need for change.

Kathy Peach, Director of the Centre for Collective Intelligence (CCI) at Nesta said:  “The government’s AI Adoption plan is bound to fail unless there’s public support for AI in public services. Our AI Social Readiness Advisory offers a way to build public confidence and trust, helping people to overcome initial concerns they may have about a tool. This is especially important in public service areas like social care that have a lot to gain from AI, but low public support for the use of AI might be stalling deployment.”

Rachel Astall, Chief Customer Officer at Beam, said: “Responsible use of AI is central to how we build and deliver technology at Beam. We were encouraged to see that 86% of the public,  including people who access social care, felt that Magic Notes would benefit social care as a whole. The process surfaced thoughtful, practical suggestions for further improving the use of AI tools, and gave us a clear sense of what earns public confidence. We think it’s important that the public are consulted on how AI is used in public service delivery and we hope more organisations will take similar steps.”

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About the AI Social Readiness Advisory Label

The Advisory Label is a structured public deliberation process that measures public confidence and trust in AI tools being used in the UK public sector. It involves an immersive, educational, and collaborative experience for citizens who weigh the benefits and risks of specific technologies to determine conditions for their trustworthy deployment.