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Honorary doctorate from SOAS awarded to Atif Choudhury

Atif Choudhury, co-founder of award winning social enterprise Zaytoun and CEO of Calling All Minds has been awarded an honorary doctrate from SOAS for his substantial contribution to social enterprise and development. Zaytoun, which took home the Consumer Facing Social Enterprise of the Year Award in 2025, has been supporting the resilience of Palestinian communities through fair trade for over 21 years with all profits being reinvested to supporting those producers living under occupation in the West Bank. Calling All Minds is a newer social enterprise which provides neurodiversity and disability inclusion support through specialist human expertise and purpose-built accessibility technology. 

Commenting on his honorary doctrate, Atif said:

“For me social enterprise was never meant to make capitalism look kinder. At its best, it asks a much harder question: who is the economy actually working for? That question has run through much of my own work, from creating fairer routes to market with Palestinian farmers through Zaytoun CiC to removing barriers to participation for disabled and neurodivergent people through Calling All Minds. Inequality and exclusion are not inevitable. They are shaped by choices, systems and structures,C which means we can make different choices and build different systems. Social enterprise challenges us to build an economy rooted in community, where value is measured not only by what we extract, but by what we co-produce and what we enable people and communities to become.”

“The future belongs to leaders who understand that inclusion is not about inviting people into old systems. It is about changing the systems themselves.”

Find out more here

atif with doctrate