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Tap Social Movement adds former CEOs of Asahi Europe & International and Punch Taverns to senior advisory roles
Multi award-winning Oxford social enterprise brewery, bakery, and hospitality organisation Tap Social Movement appoints former Asahi Europe & International CEO Paolo Lanzarotti and former Punch Taverns CEO Giles Thorley to senior advisory roles as the company embarks on its next key growth stage and seeks to expand its impact on the lives of prison leavers.
Lanzarotti brings extensive experience in the beer and brewing industry, with a particular focus on sustainably accelerating growth and scaling brewery operations while maintaining quality and consistency. At Asahi Europe & International Lanzarotti oversaw a group with 20 breweries and production facilities distributing across eight domestic markets and more than 80 internationally. He previously held a number of country Managing Director roles at SABMiller.
Lanzarotti says: “For a number of years, I’ve admired how Tap Social have built a business balancing the delivery of growth in numbers alongside having a positive impact on people in prison and prison leavers. Now I’m excited to be part of the journey that will see this business having economic and social impact at greater scale. And the beer is pretty good too!”
Currently CEO of Development Bank of Wales, Thorley joins Tap Social with nine years of hospitality management experience with Punch Taverns, which under his leadership became one of the largest pub groups in the UK. In both 2007 and 2008 Thorley earned the top spot in the annual “Top 50 Most Influential People in the Pub Trade” list. Thorley has a proven track record in backing exciting early-stage businesses in the hospitality, leisure and consumer goods sectors, including as an initial backer of Deliveroo.
Thorley says: “Tap Social is a fantastic business that combines a great multi-function business model with a strong ethical stance – a model that encompasses a hugely innovative brewery, an award winning bakery, unique retail spaces, entertainment, and a principled brand. Whether it is the support for the rehabilitation of offenders or sourcing of sustainable products and a focus on local suppliers, the Tap Social Movement is one to join and one that I am excited to support.”
As senior advisors, backers Lanzarotti and Thorley will help strategically guide the scale and direction of Tap Social’s expansion into new markets. A recipient of two Great Taste 2025 awards for Time Better Spent (5.1% Juicy IPA – 2 Stars) and Jobsworth (3.4% Session Pale Ale – 1 Star), Tap Social distributes select beers to more than 240 Waitrose & Partners supermarkets in the UK.
Tap Social currently runs three Oxfordshire community venues, including its award-winning wholesale bakery and café Proof Social Bakehouse. Later this year it opens Day Release, a purpose-built café, bar, bakery, and community venue at Milton Park, the UK’s largest science, business, and technology hub, as well as additional outlets later this year.
To date Tap Social has created more than 112,000 hours of paid employment for people in prison and prison leavers. It was named the UK’s “Consumer-Facing Social Enterprise of the Year” in 2024, and is currently the “Community-Based Social Enterprise of the Year.”
Learn more about Tap Social Movement and its mission to reduce reoffending and turn lives around at tapsocialmovement.com.
About Tap Social Movement
With a shared passion for social justice and independent beer, Paul Humpherson and sisters Amy and Tess Taylor founded Tap Social Movement in 2016 to provide support, training, and fulfilling employment to people who have had contact with the criminal justice system. In addition to its commercial production brewery, Tap Social currently runs four community venues across Oxfordshire, including its bakery Proof Social Bakehouse and Day Release, its newest location opening in mid-2026 at Milton Park. It brews a range of modern, accessible beer highlighted by its award-winning core range, which includes its best-selling Juicy IPA Time Better Spent.