WHAT IS BUY SOCIAL?
Buy Social is SEUK’s flagship campaign that aims to build markets for social enterprises among the general public as well as the private and public sectors. It challenges all of us to think about where we buy our goods and services from, and the possible social impact of our purchasing decisions.
WHY BUY SOCIAL?
Buying social is about using your money, as an individual or a business, to create a positive impact on the world that we live in. When you buy from a social enterprise you are choosing to spend your money with a business that is giving something back, reinvesting their profits to address the most pressing issues, from homelessness and unemployment to ethical trade and climate change.
Let our short animation explain. Narrated by John Bird, founder of The Big Issue, featuring Jamie Oliver and Rachel Stevens.
WHY THE BUY SOCIAL CAMPAIGN?
Research with our members revealed that they wanted Social Enterprise UK to drive more business their way. We thought that a campaign would be the best way to make this happen and worked with our members to create Buy Social.
It was decided that we would target three core customer bases: social enterprises, the private sector and consumers - and reach out to them one at a time. We have since supported parliament, and are planning to reach out to universities and charities.
TAKING THE CAMPAIGN TO CONSUMERS
The first Social Saturday took place in September 2014 and aimed to boost the number of consumers buying from social enterprises. It had cross-party support and was backed by the Prime Minister, David Cameron. Social Saturday 2015 took the campaign further with social enterprises putting on their own events throughout the country. Click here to find out more.
REACHING OUT TO THE PRIVATE SECTOR
PR BUY SOCIAL FORUM
In June 2015, Social Enterprise UK, in association with the PR Guild and PRCA (Public Relations Consultants Association) hosted a forum bringing together social enterprises in the creative sector with corporate buyers.
Buyers from organisations including Microsoft, The City of London Corporation, Johnson & Johnson and a host of large PR companies networked with social enterprises working in fields such as creative communications, printing, web design and film production.
Click on the image below to see pictures from the Buy Social PR forum event
A year after the Speaker of the House of Commons vowed to “put Buy Social at the heart of Parliament”, the House of Commons and House of Lords were accredited as ‘Buy Social’ organisations by Social Enterprise UK. This recognised that Parliament has incorporated social enterprises into its supply chains, and considers added social and environmental value when procuring goods and services. The parliamentary reception recognising this achievement was attended by Nobel Laureate Professor Muhammad Yunus.
BUY SOCIAL DIRECTORY
The Buy Social Directory helps private and public sector buyers find social enterprises to trade with. Search the directory to connect with social enterprises providing a variety of products and services, from education and training, to catering and printing.
SUPPLY CHAIN GUIDE
Here's a practical guide to 'buying social' for people working in large organisations. Whether you're in the private, public or voluntary sectors, why not help grow the positive impact your business or organisation has on society?
LAUNCHED AT BIS
Buy Social launched on Social Enterprise Day 2012. Armed with data showing that relatively few social enterprises were buying from one another, the first year of Buy Social supported ‘inter-trading’. The result has been a significant rise in the number of social enterprises buying goods and services from others in the sector.
BADGE AND ANIMATION FOR SEUK MEMBERS
We've designed a range of Buy Social materials to help encourage more people to buy from social enterprises. These are available to SEUK members only. Login to access the buy social downloads.
Members are also welcome to host the Buy Social animation on their websites. Login to access the embed code.