Case studies
Nimbus Disability – Access all areas
Helping disabled people to take rollercoaster rides, rock out or roar on their favourite team is the Access Card, created by UK Social Enterprise Award winners Nimbus Disability. We went to meet them.
When you walk into the buzzing office of Nimbus Disability in Derby, you’d never guess that just a few years ago, the team consisted of just four people. Now home to 44 staff, the office feels like a fun, happy place to work, complete with a basketball ring and full sized (amputee) Star Wars stormtroopers looking on from one corner.
The majority of staff at Nimbus are disabled, which reflects Managing Director Martin Austin’s view that they make the best employees for this kind of work because they’ve got lived experience.
“But it’s also this constant message of ‘what is social impact?’ and having a proper methodology for giving meaningful employment opportunities to disabled people is a part of our social impact itself,” said Martin.
The team is expanding, and just about to take up more space on the floor upstairs. How did it all go so right?
Going viral
In 1996 Austin was working at charity Disability Direct, when laws were passed which required both local authorities and private companies to take steps to avoid discrimination of people with disabilities. As a result, more enquiries came in asking for consultancy to help with the changes, and Nimbus was born as a trading arm to the charity.
The gamechanger was the Access Card, launched in 2013. Ticketing agencies and entertainment venues needed a simple way to know that someone applying for disabled access was genuine. Disabled people needed a simpler way to access live entertainment without having to fill in lots of forms. The Access Card was the solution.
And then it went viral. Customers started turning up at venues and showing them the card; those venues would then get in touch with Nimbus. “Over the last few years, I think we’ve just gotten to a point of saturation where the awareness of the scheme amongst disabled people and businesses has just flooded in,” said Martin.
The technology behind the card means the experience of disabled people attending live events has been transformed. Venues can now provide nuanced, dignified, and personalised support for more than 1,000,000 members having over 5 million experiences each year. As well as venues, the Access Card helps holders get into festivals and theme parks such as Alton Towers.
Nimbus Disability’s office including the amputee stormtrooper
Award winning tech
Little surprise then, that Nimbus Disability took the Technology Social Enterprise of the Year award home at the UK Social Enterprise Awards last year. Martin had applied to the awards previously seeking peer recognition, and the company had been listed as finalists in 2013.
“We’ve won industry specific awards, and we’ve won disability specific awards, but the SEUK Award was always the one that was really special to us because it was the one that came from people that really understood who we are and what we do,” said Austin.
He goes on to say that it felt particularly good because in some of the early years of the business, they couldn’t afford to attend the awards.
Austin compares the value of the award to that of having SEUK membership – proof of their values to the businesses that they work with. For the individuals who take up the Access Card, he feels the award cements the fact that Nimbus is an impact first business. The process of applying, even when they’ve been unsuccessful in previous years, has also been useful, regardless of the outcome.
“The hardest thing that we found over the years was talking ourselves up. But to be able to think about yourself in terms of celebrating what you do is really important. The ambition of being an award winner is a useful benchmarking exercise,” said Austin.
“If you don’t get shortlisted, you get invited to a great night out with some great networking anyway!”