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“Forget you’re a social enterprise!”

Social Enterprise of the Year award winners Change Please tell us how they’ve achieved growth and impact during nearly eleven years in business.

You can’t miss the headquarters of Social Enterprise of the Year award winners Change Please, the coffee company that tackles homelessness. Outside the commercial unit they occupy on a small trading estate in Peckham in south London is a huge pink bus with ‘PROVIDING ACCESSIBLE DENTAL CARE’ emblazoned across it.

This was the result of ‘Smile for Change, ’ a partnership with Colgate in 2021, as 40% of rough sleepers endure severe mouth pain. The bus houses a mobile dental clinic (fitted out by fellow social enterprise Community Dental Services).

“What’s important is putting yourself in their shoes – what’s the benefit for them?” Change Please’s founder and CEO, Cemal Ezel, says when asked how he establishes these kinds of partnerships with household name brands (Virgin and Mastercard are some others).

“If you position your offer in line with that benefit, it’s a shortcut to them wanting to work for you. Think big and align your values with theirs to ensure it’s a partnership that’s not going to cause mission drift,” is his tip.

As a social enterprise that has been in business for nearly 11 years and works in eight countries, Change Please has proved to be a resilient and successful business.  In that time, they’ve trained 1167 people as baristas (amazingly, more than 100,000 hours of training), giving them a route into work whilst also ensuring all the wraparound support necessary for a stable life is there.

This can include help with accessing food banks or financial services, therapy, or housing advice. Amongst their formerly homeless graduates are refugees, care leavers and ex-prisoners. Not all of them fit the image that comes to mind when we first hear the word ‘homelessness’ – for some, it’s hostels or sofa surfing – but 42% of training graduates have been on the streets.

For all the amazing work they do, we visited their HQ to find out how it felt to win in the Social Enterprise of the Year category at the UK Social Enterprise Awards last year. Having been shortlisted several times before, Cemal was shocked to hear their name announced on the night and, for the first time, hadn’t written notes just in case they did – but says the win has already benefitted the business.

“Winning the award has already been an incredible bonus for us because lots of the Buy Social Corporate Challenge partners have already reached out, and we’re meeting with them to see how we can partner with them in the longer term,” said Cemal. Change Please already supply coffee to many businesses, such as the David Lloyd leisure centres, Avanti West Coast trains and the Department of Work and Pensions. How have Cemal and his team built such a resilient business?

“First and foremost, forget you’re a social enterprise. How good is your product in the open market and then, as a bonus, how does it do good? We believe only 4% of organisations or individuals go out of their way to compromise on price, quality and convenience, so if you can focus on making your product as good as it potentially can be and see your social impact as a bonus, you’re going to win all day long.”

Change Please bus and Cemal

The Smile for Change bus and Cemal with the UK Social Enterprise of the Year trophy

Other organisations similar to Change Please have been established in their wake, something Cemal says he is pleased to see. The competition has motivated them to pivot with new innovations, and the next step is the development of an AI solution to homelessness in partnership with the Cabinet Office.

The app (currently being trialled) signposts to different kinds of support available and allows users to upload official documents in 55 languages, assisting with a variety of required bureaucratic actions. If moving with the times is a sign of a business determined to endure, the longevity of one of the UK’s most visible social enterprises looks certain to be extended still further.

changeplease.org