What makes a winning application?

The awards are judged purely on the information you submit in your application, so it’s really important to make it count. For this, we've put together some of out top tips for writing a winning application:

  1. Start with the criteria, and finish with the criteria

Your application will be judged, scored and ranked against the general and category-specific criteria detailed in each category. Ignore this at your peril!

  1. Know your audience

Our judges have to look at a lot of applications – so make sure your key points are clear and stand out. If you’ve got a lot of things to get across don’t be afraid of bullet points, lists or even diagrams.

  1. Evidence, evidence, evidence

Be sure to support impact statements with evidence and examples – use statistics, case studies, stories, testimonials and feedback to make your application stand out and engage the panel.

  1. Don’t leave it to the last minute!

We know this is easier said than done when you’ve got a million other pressing things to get done. But plan ahead, give yourself time to gather the information you need and spend those extra few minutes double checking what you’ve written against the relevant category criteria.