• NHS staff have donated over a £1m through Pennies from Heaven and NHS Trusts have won more Awards than ever before.
  • Pennies from Heaven records its highest participation rates in its charitable giving scheme. This year 58% of Award winners have over 20% of staff taking part and 23% have over 40% – the highest employer has 82% of staff donating.
  • The average participation in Pennies from Heaven increased in the pandemic to 22% – showing more people are wanting to support charities.

This time last year we had no idea how Covid 19 would impact people’s motivation to support charities and Pennies from Heaven is delighted to have seen more employers launching the scheme and more money being donated through the pandemic. Now in its ninth year, the Pennies from Heaven Awards have given out a record 53 Awards with the Platinum Award, recognising 40% staff participation, remaining the highest rate in the Fundraising sector.

20% of Award winners this year are NHS Trusts and Organisations. With many Trusts supporting NHS charities Pennies from Heaven is proud that the scheme is enabling the NHS to do even more for us. Manchester University NHS Foundation Trust, the largest Trust in the UK has 15% of staff joining in.

“As you can appreciate, this has been a tough year for Charities, with many of our regular fundraising events such as 10K runs, school dressing up days and community group fundraising dinners unable to take place. Having the Pennies From Heaven donations as a regular source of income has really helped us ever since we joined the scheme, but even more so in 2020/21. It’s an honour to receive a Silver Award this year and we will be sharing the good news with all our staff at Manchester University NHS Foundation Trust who made this possible.” Donna O’Reilly, Senior Community Fundraising Officer, Manchester Foundation Trust Charity

Many employers saw a greater number of employees sign up to the scheme during the pandemic. Shoosmiths LLP moved from a Gold to a Platinum Medal and NHS Resolution, Financial Ombudsman Service, Dorset Healthcare University NHS Foundation Trust have all moved from Silver to Gold.

“Shoosmiths is grateful to all colleagues who support Pennies from Heaven. Since we joined the scheme in June 2007, colleagues have donated an amazing £33,000, assisting 49 charities. We have been a recipient of a gold award for nine consecutive years and so to reach platinum is due to every colleague who has chosen to make a difference by donating spare pennies to charity instead.” Nicola Ellen. Head of Corporate Responsibility. Shoosmiths LLP

Shrewsbury and Telford Hospital NHS Trust have seen donations increase by 200% since 2018 and with plans to relaunch the scheme in spring 2021 the Trust have won a Gold Award and the Pennies from Heaven Chariman’s Award. This Award recognises the Trusts determination to make the scheme a growing success.

“We are absolutely delighted as a Trust to receive a Gold Award from Pennies from Heaven. The Award highlights the positive approach we have taken to listening to our staff and being responsive to their ideas and views on how and where to provide support. Engaging with our staff has been a key step to raising funds and we hope to continue developing and building on this success. The Chairman’s Award is the icing on the cake, we would like to say a big thank you to Pennies from Heaven for supporting us to make a difference.” Julia Clarke, Director of Corporate Services. Shrewsbury and Telford Hospital NHS Trust

Congratulations to all our 2021 winners who have shown real passion to continue supporting their charities throughout the pandemic. I have been blown away by the number of employers wanting to do more in 2020 and the increased take up rates of Pennies from Heaven show that people want to do the same. I hope your Award creates some well-deserved positive news and even encourages more people to sign up. Let’s make 2021 the year we all do a little bit more to help.” Kate Frost .CEO Pennies from Heaven

Pennies from Heaven is the UK’s largest micro giving scheme for employees and pensioners and is a trusted and established brand in the fundraising sector. Since 1999 the scheme has raised £5.8m for 250 charities.  Over 150 employers run the scheme including Aldi UK, Amey, Cadburys, Capital One, EY, Harrods, HSBC UK, Legal and General, Lloyds Pharmacy, Royal Bank of Scotland, The Bank of England, WHSmith’s, many UK Councils and the UK’s largest employer, the  NHS. Earn £850.34 then keep £800 and donate the 34p, and with a maximum donation of 99p it makes doing good things accessible to everyone.

A full list of 2021 winners can be found below:

2021 Platinum Award Winners (in alphabetical order)

(40% + participation)

B Braun Medical Group

Bank of England (staff)

Childs Farm Limited

Gattaca PLC

HSS Hire Group

Lifetime Training Group

Liverpool Victoria Friendly Society Limited

Liverpool Victoria General Insurance Limited

Liverpool Women’s NHS Foundation Trust

Motor Insurers’ Bureau

SDL Group Services Ltd

Shoosmiths LLP

2021 Gold Award Winners (in alphabetical order)

(20% + participation)


Barclays Bank PLC (staff)

Credit Agricole

Dorset HealthCare University NHS Foundation Trust

Financial Ombudsman Service

Mpac Group plc

NHS Resolution

Novartis UK

One Savings Bank PLC

Penningtons Manches Cooper LLP

Royal Mencap Society


Shrewsbury & Telford Hospitals NHS Trust

South Western Ambulance Service NHS Foundation Trust

Starr Underwriting Agents Ltd

Surrey and Borders Partnership NHS Foundation Trust

The Phoenix Group

 University of Essex

Warwickshire County Council (staff)

2021 Silver Award Winners (in alphabetical order)

(15% + participation)

Capital One Bank (Europe) plc

East Sussex Healthcare NHS Trust

Manchester University NHS Foundation Trust

National Oilwell Varco

Sheffield City Council

The Royal College of Nursing

West Bromwich Building Society

2021 Bronze Award Winners (in alphabetical order)

(10% + participation)

Amcor Flexibles UK Limited

Bank of England (pensioners)

Barclays Bank PLC (pensioners)

Cardiff Metropolitan University

Chelmsford City Council

Clifford Chance LLP


Huntingdonshire District Council

National Grid

NFU Mutual

NHS Blood and Transplant

Norfolk & Norwich University Hospitals NHS Foundation Trust

Public Health Wales

TEC Partnership

Warwickshire County Council (pensioners)

2021 Chairman’s Award

Shrewsbury & Telford Hospitals NHS Trust


Kate Frost. CEO. Pennies from Heaven

kate@penniesfromheaven.co.uk / 01485 210698