- NHS staff have donated over a £1m through Pennies from Heaven and NHS Trusts have won more Awards than ever before.
- Pennies from Heaven records its highest participation rates in its charitable giving scheme. This year 58% of Award winners have over 20% of staff taking part and 23% have over 40% – the highest employer has 82% of staff donating.
- The average participation in Pennies from Heaven increased in the pandemic to 22% – showing more people are wanting to support charities.
This time last year we had no idea how Covid 19 would impact people’s motivation to support charities and Pennies from Heaven is delighted to have seen more employers launching the scheme and more money being donated through the pandemic. Now in its ninth year, the Pennies from Heaven Awards have given out a record 53 Awards with the Platinum Award, recognising 40% staff participation, remaining the highest rate in the Fundraising sector.
20% of Award winners this year are NHS Trusts and Organisations. With many Trusts supporting NHS charities Pennies from Heaven is proud that the scheme is enabling the NHS to do even more for us. Manchester University NHS Foundation Trust, the largest Trust in the UK has 15% of staff joining in.
“As you can appreciate, this has been a tough year for Charities, with many of our regular fundraising events such as 10K runs, school dressing up days and community group fundraising dinners unable to take place. Having the Pennies From Heaven donations as a regular source of income has really helped us ever since we joined the scheme, but even more so in 2020/21. It’s an honour to receive a Silver Award this year and we will be sharing the good news with all our staff at Manchester University NHS Foundation Trust who made this possible.” Donna O’Reilly, Senior Community Fundraising Officer, Manchester Foundation Trust Charity
Many employers saw a greater number of employees sign up to the scheme during the pandemic. Shoosmiths LLP moved from a Gold to a Platinum Medal and NHS Resolution, Financial Ombudsman Service, Dorset Healthcare University NHS Foundation Trust have all moved from Silver to Gold.
“Shoosmiths is grateful to all colleagues who support Pennies from Heaven. Since we joined the scheme in June 2007, colleagues have donated an amazing £33,000, assisting 49 charities. We have been a recipient of a gold award for nine consecutive years and so to reach platinum is due to every colleague who has chosen to make a difference by donating spare pennies to charity instead.” Nicola Ellen. Head of Corporate Responsibility. Shoosmiths LLP
Shrewsbury and Telford Hospital NHS Trust have seen donations increase by 200% since 2018 and with plans to relaunch the scheme in spring 2021 the Trust have won a Gold Award and the Pennies from Heaven Chariman’s Award. This Award recognises the Trusts determination to make the scheme a growing success.
“We are absolutely delighted as a Trust to receive a Gold Award from Pennies from Heaven. The Award highlights the positive approach we have taken to listening to our staff and being responsive to their ideas and views on how and where to provide support. Engaging with our staff has been a key step to raising funds and we hope to continue developing and building on this success. The Chairman’s Award is the icing on the cake, we would like to say a big thank you to Pennies from Heaven for supporting us to make a difference.” Julia Clarke, Director of Corporate Services. Shrewsbury and Telford Hospital NHS Trust
Congratulations to all our 2021 winners who have shown real passion to continue supporting their charities throughout the pandemic. I have been blown away by the number of employers wanting to do more in 2020 and the increased take up rates of Pennies from Heaven show that people want to do the same. I hope your Award creates some well-deserved positive news and even encourages more people to sign up. Let’s make 2021 the year we all do a little bit more to help.” Kate Frost .CEO Pennies from Heaven
Pennies from Heaven is the UK’s largest micro giving scheme for employees and pensioners and is a trusted and established brand in the fundraising sector. Since 1999 the scheme has raised £5.8m for 250 charities. Over 150 employers run the scheme including Aldi UK, Amey, Cadburys, Capital One, EY, Harrods, HSBC UK, Legal and General, Lloyds Pharmacy, Royal Bank of Scotland, The Bank of England, WHSmith’s, many UK Councils and the UK’s largest employer, the NHS. Earn £850.34 then keep £800 and donate the 34p, and with a maximum donation of 99p it makes doing good things accessible to everyone.
A full list of 2021 winners can be found below:
2021 Platinum Award Winners (in alphabetical order)
(40% + participation)
B Braun Medical Group
Bank of England (staff)
Childs Farm Limited
HSS Hire Group
Lifetime Training Group
Liverpool Victoria Friendly Society Limited
Liverpool Victoria General Insurance Limited
Liverpool Women’s NHS Foundation Trust
Motor Insurers’ Bureau
SDL Group Services Ltd
2021 Gold Award Winners (in alphabetical order)
(20% + participation)
Barclays Bank PLC (staff)
Dorset HealthCare University NHS Foundation Trust
Financial Ombudsman Service
Mpac Group plc
One Savings Bank PLC
Penningtons Manches Cooper LLP
Royal Mencap Society
South Western Ambulance Service NHS Foundation Trust
Starr Underwriting Agents Ltd
Surrey and Borders Partnership NHS Foundation Trust
The Phoenix Group
University of Essex
Warwickshire County Council (staff)
2021 Silver Award Winners (in alphabetical order)
(15% + participation)
Capital One Bank (Europe) plc
East Sussex Healthcare NHS Trust
Manchester University NHS Foundation Trust
National Oilwell Varco
Sheffield City Council
The Royal College of Nursing
West Bromwich Building Society
2021 Bronze Award Winners (in alphabetical order)
(10% + participation)
Amcor Flexibles UK Limited
Bank of England (pensioners)
Barclays Bank PLC (pensioners)
Cardiff Metropolitan University
Chelmsford City Council
Clifford Chance LLP
Huntingdonshire District Council
NHS Blood and Transplant
Norfolk & Norwich University Hospitals NHS Foundation Trust
Public Health Wales
Warwickshire County Council (pensioners)
2021 Chairman’s Award
Shrewsbury & Telford Hospitals NHS Trust
Kate Frost. CEO. Pennies from Heaven
email@example.com / 01485 210698