Charity and campaigner news will get a new home with the launch of The Rooftop. The website and social channels will help charities and campaigners connect with the general public and get their positive stories heard in what is often a negative mainstream media climate. Funded by social enterprise Campaign Collective, the site will feature an upbeat story every day about the positive change that charities, social enterprises, universities, trade unions and the public sector are making to the world.
Simon Francis, Founder Member of Campaign Collective, said: “One of the biggest challenges that we as campaigners face in trying to create a better society is getting our voices heard.
“Lets face it, existing media outlets are either reluctant to cover this kind of news or just dont have the space. This means positive stories don’t get noticed and the public don’t hear about the amazing work of campaigners.
“The Rooftop is here to change that. Unashamedly upbeat, this new and innovate media outlet will celebrate the best of campaigners’ achievements and promote them directly to the public online and via our Facebook page and group.”
The Rooftop was soft-launched at the Social Enterprise World Forum in Edinburgh on 14 September and will spend the next month building up an initial audience before a formal launch later in 2018. Campaigners and PRs can submit their ‘news worth shouting about’ (all of which must have an accompanying quality picture) to https://therooftop.news/submit-news/ or firstname.lastname@example.org.
The Rooftop’s branding was developed by Open Agency and the website by Karen Stewart. Nikki Anderson, Client Services Director at Open, commented:
“We were so delighted to be asked to develop the brand for this pioneering initiative. So many of our charity clients are doing such incredible work, but sometimes in a very cynical world, this gets lost. Now’s the time to change that.”
About The Rooftop
One of the biggest challenges that campaigners face in trying to create a better society is getting their voices heard. The Rooftop is here to change that. Unashamedly upbeat, this new and innovate media outlet will celebrate the best of campaigners’ achievements and promote them directly to the public online and via our Facebook page and News From The Rooftop group. Funded by Campaign Collective, a social enterprise that ensures organisations and campaigners creating a better society can benefit from affordable professional communications advice and support, The Rooftop is a new type of media outlet
About Campaign Collective
Campaign Collective is a social enterprise that ensures organisations and campaigners creating a better society can benefit from affordable professional communications advice and support. We have taken the traditional marketing agency model and turned it on its head. While we retain best-in-class service level agreements and campaign evaluation, we have removed the profit motive and replaced it with a social impact motive. Our social impact is defined by the work we do for our clients in generating positive behavioural change among the public and by using the profits generated to support the Collective’s own social purpose fund. This fund is used to help small organisations campaign more effectively and to inspire the next generation of campaigners.