It’s a rare feat to find a brand that ticks the boxes of ethics, sustainability, social good and size inclusivity, but Birdsong has gone a long way to do just that. Recent winners of Marie’s Claire’s ‘Best Ethical Brand’ in their inaugural sustainability awards, Birdsong are setting the standard for British fashion.
Birdsong create original clothing staples that are ethical and sustainable, made by expert women makers facing barriers to employment in the UK. Each garment is signed by the person who made it. The social enterprise continued to support all of their makers during the pandemic, creating a pre-order model while workers were in lockdown, and commissioning masks and scrunchies made from offcuts that could be produced at home.
Birdsong’s collections are made and shipped by talented makers from marginalised communities here in London. 25% of their 2020 revenue went directly to makers and charities in London boroughs.
All of Birdsong’s new collection is made-to-order to minimise waste and promote longevity, in the finest eco-friendly, reclaimed and recycled fabrics, and available in sizes 6 – 30.
The new collection is a riot of colour. Made in super soft, sustainably sourced fabric, customers can pick-and-mix cuts in different hues, collars and sleeves. Birdsong clothing breaks the monotony of lockdown and is practical – with dresses featuring pockets – yet playful in spirit, pointing to the brightness and relentless optimism of the brand.
Designer, Susanna Wen, was inspired by the bolder, more adventurous choices people make in interior design. She wanted to translate that sense of pride and playfulness into statement-making garments.
Bestselling silhouettes and colours from over the years have been given updates, and the cottage-core trend has been given a subversive twist, combining frilly details with acid bright tones. Geranium pinks and thirst-quenching greens are paired with crisp, neutral linens.
Price points range from £14 for hair accessories, £36 for tees, and shorts, blouses and dresses around the £100- £200 mark.