• Designed for doing work video calls whilst under a duvet, Premier Inn launch the Zzzoovet
  • Their new shirt-come-duvet outfit is perfect for working from home
  • 65% of Brits admit to only getting properly dressed from the waist up when working from home

March 2021: With many of us finding it hard to get out of bed when working from home, and half of us claiming to have made work calls from bed, Premier Inn has created the perfect solution – the Zzzoovet!

To mark World Sleep Day, a day traditionally focused on getting a great night’s sleep, the Zzzoovet has been announced to help people working from home stay warm and cosy, whilst appearing completely professional on video platforms such as Zoom or Teams video calls.

The unusual addition to the work wardrobe has been inspired by many of us who have spent nearly a year of working from home and promises to provide you with a perfectly work-friendly look on your top half (perfect for those video calls) whilst off-screen the wearer’s body is tucked up in the folds of a big cosy Premier Inn duvet.

Working in comfort

Over a third of Brits working from home (38%) have admitted that they work more efficiently at home when they are wearing comfier clothes, with 70% saying that wearing comfy clothes improves their work-life balance and helps them sleep better at night.

1 in 5 Brits even wish that it will be acceptable to wear more casual clothes like pyjamas to the office in the future.

Introducing the Premier Inn Zzzoovet

Premier Inn has collaborated with The Sewing Rooms, a social enterprise based in Lancashire, to develop a new potential product for their home range, the Zzzoovet.

James Latham, Premier Inn’s sleep comfort expert says “With TikTok videos of Premier Inn pillows going viral and sales soaring, we’re aware that our customers love to bring the comfort of our hotels into their homes. We have a home range of Premier Inn mattresses, duvets and pillows that are hugely popular, and whilst thinking about what other at-home Premier Inn products we could offer, the idea of the Zzzoovet was born.

Our research shows that 1 in 8 Brits work with a duvet wrapped around them, and our Zzzoovet allows you to do that whilst still looking smart for work. The Zzzoovet ticks so many boxes, you look unassuming and professional on camera, but you’re kept warm and cosy off screen with that snuggly feeling of still being in bed. The Zzzoovet is a fun way of giving you a little touch of Premier Inn comfort whilst you work.”

Comfort is key when working from home, so whether people want to be cocooned in their duvet on the sofa, or sat in their home office, the Zzzoovet is sure to be the perfect home-working outfit for many of us.

The curious clothing is comprised of a wraparound duvet with a special fastening so it can be adjusted to fit most wearers, and comes with either a smart unisex crisp white buttoned shirt or a fresh white sweatshirt, giving the wearer a completely professional appearance whether they need a more formal look or when a more relaxed appearance is called for. The Zzzoovet wearer looks set for the office from the waist up, but their outfit transforms into a 10.5 tog microfiber duvet from the waist down, off-screen and out of sight of the laptop camera. The luxurious bedding envelops the wearer, allowing for that cosy snuggled-up-in-bed feeling, whilst letting you still be productive and presentable for work.

The Zzzoovet went through a few rounds of development before the perfect design was settled on. In order for it to be as comfortable as possible, the latest prototype features have a handy detachable waistband that can be worn with any top, allowing the wearer to quickly remove their Zzzoovet if they need to dash to the door for one of those inevitable home deliveries.

Early feedback for the Zzzoovet has been very positive, with early testers saying “My house is freezing and I was putting on a dressing gown in-between Zoom calls, but I can just leave the Zzzoovet on and stay warm all day!”  Other feedback included “This is brilliant, my colleagues had no idea I’m tucked up in a duvet – on screen I just look like I’m at my desk!” 

Win a Zzzoovet

Whilst not available to purchase yet, a limited number of Zzzoovet samples have been produced by the Sewing Rooms whilst Premier Inn gauge interest in this innovative product. For 48 hours from 10 am Thursday 18th March, followers of Premier Inn’s Facebook page can enter their giveaway to test out the Zzzoovet for themselves: www.facebook.com/premierinn

To find out more about the Zzzoovet visit www.premierinn.com/zzzoovet.

And whilst the Zzzoovet is still in the trial stages, we have plenty of other ways you can bring the comfort of Premier Inn into your home all year round – visit www.premierinn.com/BuyOurBed to get hold of your very own Premier Inn bed or pillows.


For media enquires contact alessandra@propellernet.co.uk or stephanie@propellernet.co.uk

Full imagery of the Zzzoovet can be downloaded here: https://we.tl/t-OKleeCjrmx

For more details on the Zzzoovet and T&Cs for entering the giveaway see: https://www.premierinn.com/gb/en/news/2021/zzzoovet.html

About Sewing Rooms

The Sewing Rooms social enterprise is a business that trades to tackle social problems. Our goal is to improve the health and wellbeing of the communities we work with, as well as improve peoples’ life chances. We do this through bespoke training workshops and a manufacturing department that makes soft furnishings, accessories and bespoke upholstery for private and corporate clients. Find out more at www.the-sewing-rooms.co.uk/

About Premier Inn

Premier Inn was named the UK’s top-rated hotel chain for 2019 according to Which? With over 800 hotels and 80,000 rooms across the UK and Ireland, Premier Inn guests are never far from a great night’s sleep at fantastic value rates. Premier Inn hotels are in more locations than any other UK hotel brand for the ease and convenience of leisure and business travellers alike.

All Premier Inn bedrooms feature en-suite bathrooms, a luxurious Hypnos® bed, a choice of pillows, TV with Freeview and free Wi-Fi. A bar and restaurant is situated either on-site or next door to each hotel, offering a wide range of food and drink including a delicious all-you-can-eat breakfast.

Across the estate, the average Trip Advisor score for Premier Inn hotels is 4.2. Premier Inn has been awarded the Best UK Family Hotel in the TripAdvisor Travellers’ Choice Awards, Best UK Hotel Group in the Silver Travel Awards and the Business In The Community Environmental Leadership Award. In 2019 Premier Inn was also named the UK’s top-rated hotel chain for the fifth year in a row by Which?

Great Ormond Street Hospital Children’s Charity is the National Charity partner of Premier Inn and to date team members, guests and suppliers have reached the milestone of £10 million, which formed part of the funding towards the Premier Inn Clinical Building, officially opened by HRH The Duchess of Cambridge in January 2018.

Outside of the UK, Premier Inn’s expansion plans are focused on Germany. Premier Inn opened its first hotel in Frankfurt in 2016 and the committed pipeline in Germany has grown to 8,500 Premier Inn bedrooms across 48 hotels.

*Premier Inn has always operated stringent hygiene standards at every stage from check-in to check-out, and Premier Inn CleanProtect now further enhances these standards in response to the COVID-19 pandemic. Premier Inn hotels have long been recognised for consistently achieving excellent cleanliness and hygiene standards – as demonstrated by the scores from over a million post-stay guest surveys which were announced as part of Whitbread’s FY 19/20 results.

*Premier Inn hotels have long been recognised for consistently achieving excellent cleanliness and hygiene standards – as demonstrated by the scores from over a million post-stay guest surveys which were announced as part of Whitbread’s FY 19/20 results.