LibertyBus, the Jersey operation of social enterprise HCT Group, has launched its first social impact report. The report is based on the findings of a large scale survey on the difference that a public bus service can make to people’s lives. The survey, which sampled the views of over 1,500 bus users, revealed that the service has a real social impact – particularly on the lives of older people, disabled people, young adults and new bus users.
One of the most significant findings was the financial impact of switching to the bus. The survey showed that 82% of people who had started using the bus over the last year had saved money as a consequence. LibertyBus hopes that this message will encourage more people to leave their cars at home – reducing congestion and helping the environment.
82% of people who had started using the bus in the last year had saved money
The study also looked in depth at how the bus service can help people to keep in touch, access jobs or services and to generally get out and about – and what that meant to people’s lives. The survey found that:
- 39% of older people said their social interaction had improved because of the bus service
- 29% of disabled people said their access had improved because of the bus
- 40% of young adults said the bus service had given them more independence.
Kevin Hart, Director of Channel Islands, HCT Group said. “LibertyBus is a social enterprise – an organisation whose defining mission is to make a positive difference to the community. It’s not good enough to just say we do this, we have to measure our social impact. As a consequence, we have conducted what we believe to be the largest study ever of the social impact of a regular bus service.”
“The findings confirm things we have long suspected. A high quality mainstream bus service brings people together, helps people to access opportunities and brings down barriers for older and disabled people – a genuine social impact.”
Eddie Noel, Minister for Transport in Jersey said: “This report shows that a good quality bus service can have a very positive impact on the local community. The Department of Infrastructure are proud of the relationship that we have built with LibertyBus, and the work they do for the Island.”
>>A copy of the LibertyBus Social Impact Report can be downloaded here