Safe water charity and social enterprise FRANK Water has ended all production of its bottled spring water in single-use plastic bottles. It is the first UK bottled water company to end single-use plastic bottle production and switch to 100% environmentally sustainable solutions. The announcement comes at the launch of its #PledgeToRefill campaign, which calls on all consumers to carry a refillable water bottle with them to stay hydrated without the need to purchase water (or other drinks) in single-use plastic bottles.
FRANK Water founder and Chief Executive Katie Alcott says:
“We have always been committed to being transparent and open about our social enterprise business and charitable activities – hence the name FRANK Water. We have been working towards this announcement for some time now and feel hugely positive about our decision to end the sale of FRANK Water in single-use plastic bottles. Although we are not an environmental campaigning organisation, our mission and objectives are closely aligned to our friends and colleagues across the environmental sector. We want our announcement to give them hope that change is coming, and to encourage consumers to choose to refill rather than continue polluting our planet with toxic plastic waste.”
FRANK Water will continue to sell water in glass bottles, which are made from 32% recycled material, are 100% recyclable and can be reused indefinitely. Stockists are being offered alternative ways of supporting FRANK Water, including refill solutions and refillable bottles.
The campaign is already attracting support. Pat Fitzsimons, Director at Thames Estuary Partnership, says:
“Everyone here at Thames Estuary Partnership is thrilled with the news that FRANK Water has discontinued selling spring water in single-use plastic. Our determination to slow the rising tide of single-use plastic bottles in the Thames can only be strengthened by FRANK Water’s #PledgeToRefill campaign and we shall be urging all our supporters to sign up. FRANK’s work in India and Nepal highlights the importance of valuing our incredible clean water and sanitation systems here in the UK where we just don’t need to buy drinks in one-use packaging.”
While using a refillable water bottle is the best way to stay hydrated on the move, if you are thirsty and are without a refillable bottle, a bottle of water, with a charitable donation, remains the healthiest and most ethical option on the shelf. However, single-use plastic bottles, usually made from polyethylene terephthalate (PET), make up the largest proportion of plastic bottle waste in the UK but only 57% is collected for recycling*. The rest is sent to landfill or ends up as litter, polluting our planet. This compelling evidence and a growing movement to reduce or end plastic waste worldwide has compounded FRANK Water’s decision to discontinue selling water in single-use plastic bottles and offer more sustainable one-use plastic-free drinking water solutions.
Katie Alcott continues:
“This decision will undoubtedly hit our bottom line this year, and for years to come, but we are committed to being as ethical and environmentally sustainable as possible while continuing to fund safe, clean water projects in our partner regions in India and more recently Nepal. It feels like the right time to be doing it but we know we’re small fry when compared to the bigger fish in the single-use plastic ocean. Let’s hope our announcement is the first drop that is needed to create a ripple effect on a much larger scale in the coming months and years.”
You can join the campaign and #PledgeToRefill on the FRANK Water website at www.frankwater.com/refill. You can purchase a Frank Water refillable bottle here and find out more about the work of FRANK Water here.
FRANK Water has teamed up with friends and supporters for the #PledgeToRefill campaign to mark its discontinuation of single-use plastic bottles. When supporter pledge milestones are reached, FRANK Water will receive bonus funding from corporate partners allowing it to ensure access to safe, clean water for thousands more people across India and Nepal.
You can add your voice to the campaign by committing to use refillable bottles and coffee cups rather than single-use plastic bottles and disposable cups. Safe water saves lives and together we can make a difference to people and our environment. Visit the website to find out more and pledge today!