PR and communications agency, Campaign Collective, has been awarded the Communications Management Standard (CMS) by the Public Relations & Communications Association (PRCA), the first social enterprise to receive the accolade.

The PRCA introduced the CMS in 1998 as a hallmark of excellence in communications management.

The CMS combines elements of quality management certification ‘ISO 9001’ and people management standard ‘Investors in People’ with criteria specific to a PR and communications consultancy.

Agencies applying for the Standard must fulfil stringent criteria in eight core areas, including Leadership and Communication, Business Improvement, Campaign Management and Client Satisfaction. Applicants are required to self-assess and submit their results to the PRCA, following which sections are randomly selected for moderation by an independent assessor.

Carol Magill, CMS assessor at PRCA, said:

“During the process, Campaign Collective demonstrated that it is an agency which, while clearly having at its very heart a social and ethical purpose, is focused on business planning and development. It evidenced a strong commercial ethos and has a clearly articulated vision.”

Sarah Colombini, Founder Member of Campaign Collective, which also recently celebrated its fourth birthday, said:

“We’re delighted to have become the first social enterprise to receive this commendation. We are one of the very few marketing firms which is also a social enterprise so this is a real achievement and a mark of our standards and professionalism.

“It shows social enterprises can compete in any industry sector, take on the status quo and succeed.

“Our remote working model allows our members to enjoy a flexible work-life balance and means we can ensure each client has the best person for the job, while keeping overheads low.

“We are committed to providing high quality communications advice and support to organisations and campaigners creating a better society and are thrilled to have had this recognised by the PRCA.”

Agencies which achieve the Standard are eligible for inclusion in the PRCA Matchmaker Service and can also use CMS branding on their marketing material.