Online ethical clothing retailer Brothers We Stand has opened its first UK retail outlet in Bristol’s Wapping Wharf, selling exclusively ethically-sourced men’s clothes. The flagship store is headed upby 23 year old Bristol University graduate Sam Mabley whose vision is to make ethically produced clothing accessible.
“My vision is to provide every individual with a genuine ethical alternative to what is currently found on the high street. Here in Bristol there’s a community of people who are taking more responsibility for their buying decisions. Brothers We Stand has created an excellent online menswear collection sourced from independent designers and we felt that this city was the perfect place for a store where people can see, feel and try on garments in person,” said Mabley.
Brothers We Stand aims to support men with a range of tastes to build an ethical and sustainable wardrobe. Its range features a mix of wardrobe staples and more unique pieces. Prices vary with Brothers We Stand own brand basic organic t-shirts selling at £12.50 and Ecoalf jackets made from recycled fishing nets priced at £155.00. All the brands stocked are independent, and the collection includes items from designer-makers such as London College of Fashion graduate Alec Bizby, who makes items in his London studio from locally milled fabrics.
Telling the story of the clothes is at the heart of Brothers We Stand philosophy, giving shoppers a transparent window into the product’s supply chain.
“Every garment in the new store has a ‘footprint’ tag explaining its social and environmental impact, supporting customers to make informed decisions,” explains Mabley.
In an impressive show of transparency, both the strong points and the areas for development are shared. For example, the footprint tag for a sweatshirt explains that the item was made in a wind powered factory in Tamul Nadu, India, where workers are treated well with a medical room, free lunches and recreation space. The ‘areas for development’ section of the tag explains that although the stringent Global Organic Textile Standard means that cotton pickers aren’t exposed to harmful chemicals, and that all cotton farms are independently audited, it does not directly measure the working conditions of the pickers. In this way, the positive aspects of production are celebrated without ‘greenwashing’ the areas where there is genuine room for improvement.
Brothers We Stand founder Jonathan Mitchell says, “The clothes in the Brothers We Stand collection all have stories and it’s great to have a shop where people can learn more about them and try items on. We’re really excited about being part of a community of independent businesses in Wapping Wharf and giving men in Bristol a chance to think about who made their clothes.”
Brothers We Stand can be found at:
Brothers We Stand, Unit 20, Cargo 2, Museum Street, Bristol, BS1 6ZA
Opening hours: Wed – Fri 11-7pm, Sat 11-7pm, Sun 11- 4pm
About Brothers We Stand
Brothers We Stand is an ethical men’s clothing e-tailer helping you build a wardrobe of stylish and sustainably made menswear. Each season they create edits of their favourite ethical menswear from a range of designers and labels.
Brothers We Stand has strict criteria and principles on which they base their product selection. These are rooted in three primary areas – design, quality and stand-out ethics. To get into their collection, products must have a positive social or environmental impact that sets them apart from the mainstream. This could be that a t-shirt is made in a wind-powered factory with a carbon footprint 90% lower than that of a conventional t-shirt, or it could be that a pair of trousers were hand-made by the designer using locally sourced fabrics. You can read more about the BWS Standard here.
Ethical Consumer has awarded Brothers We Stand with their best buy label for the level of supply chain transparency provided at the point of sale. Having a positive social and environmental impact is at the heart of Brothers We Stand’s vision and the business is a registered member of Social Enterprise UK.