This short document outlines the Marketing Manager role within Ninety Consulting, located at Ninety’s office near London Bridge. Salary dependent on experience. For more information, see ninety.co.uk. Please register your interest by sending your CV to [email protected]

Nature & scope of role

  • Nature of the role: full-time employee at Ninety CIC
  • Scope of the role: event planning & management, email marketing, target account research, advertising management, marketing measurement & strategy delivery
  • Focused on driving brand awareness and lead generation for Ninety CIC

Objectives & purpose of role (success criteria)

  • To build Ninety’s brand to be synonymous with insurance innovation
  • To cost-effectively build pipeline for Ninety’s business development efforts
  • To form future marketing strategy, test and create business cases for further investment

Duties / key responsibilities

  • To maintain and build a database of senior decision makers at target accounts
  • To plan and deliver a series of marketing events calendar, (webinar & physical events that engage & influence prospects), including event communications and promotion
  • To plan and deliver a content calendar, including the publication of position papers, blog posts, case studies, videos and other assets that engage and influence Ninety’s prospects
  • To deliver a regular email marketing program that engages and influences Ninety’s prospects
  • To test and optimise a basic level of advertising spend
  • To maintain a strong and growing social media footprint, directly or via our contractor
  • To maintain and update the website content via Wordpress, directly or via our contractor
  • To manage press and analyst relations to win coverage via our contractor
  • To use LinkedIn and other data tools to help map accounts and connect with prospects
  • To attend industry events, building relationships with partners and prospects
  • To manage marketing suppliers, for example, contractors delivering PR, design, web, and video work
  • To explore other marketing channels and initiatives, building a business case for investment
  • To measure and optimise all areas of marketing to improve efficiency and effectiveness

 

Required experience and competence

  • Self-motivated and organised
  • Previous success in planning and running quality marketing events
  • Good written and verbal communication style
  • Track record of success in executing marketing that delivers sales results
  • 2-5 years experience in marketing via email, social and events, ideally in a B2B context
  • Demonstrated ability on standard marketing tools, including task management, email/marketing automation, social media management, sales automation, and social advertising platforms.
  • Knowledge of the insurance industry is a bonus

General responsibilities

  • To embody and further the social values of the organisation
  • To participate in the social activities of the organisation
  • To encourage and foster the culture of the organisation
  • To support and promote the success of the wider Ninety group of businesses
  • To appropriately challenge and suggest improvements within and beyond the scope of the role