Kelly Davies

2017 Cohort

Former Arsenal and Liverpool Ladies footballer Kelly Davies won 63 caps for Wales during an accomplished professional career. Kelly is also the youngest woman to obtain an MBA in the Football Industries and came up with the idea of Vi-Ability in 2009 while writing her dissertation titled “The viability of a commercial department for a football association or club”. She decided to form a social business that could simultaneously tackle the issues of commercially unsustainable football clubs and youth disengagement from education.

Eight years on Vi-Ability has: engaged on averaged 500 individuals a year; helped 75% of individuals into sustainable employment, with 9% achieving recognised qualifications; worked with clubs in Wales, London, India and across Europe; reinvested £3.2 m back into local communities; launched a mobile gaming application ‘Football CEO’; and been named the Wales & UK Social Enterprise of the Year. For Vi-Ability, 2018 will see further scale up into the Republic of Ireland and a new CEO in role as Kelly transitions to Chair and co-founds a new social venture called ‘The Goodwash Company’ aims to change the world #onewashatatime and demonstrate that the Vi-Ability model can be transferred across to a different industry and with a commercial consumer product at its heart. Kelly is also an Ashoka Fellow and trustee of FAW Trust, Street Football Wales and Business Wales.