Social Saturday is an annual campaign which inspires consumers to buy from social enterprises, businesses that put people and planet first.  The first Social Saturday in 2014 had cross-party support and was backed by the Prime Minister, David Cameron. Successive campaigns have reached consumers, businesses, public bodies and MPs throughout the UK, drawing attention to the benefits of buying social.

This year, on 7-12th October, we are running Buy Social for a Better World – an exciting Augmented Reality campaign, taking the Buy Social message direct to consumers. Find out more about how to get involved here!

Social Saturday is a chance for social enterprises to shout out loud about the fantastic work they do and we encourage our members and the wider sector to put on events, open their doors and invite their local politicians to find out more about their organisations and the impact they’re having in their communities.

Since launching Social Saturday, awareness of social enterprise among the general public has risen from 37% to 51%. The campaign is supported by the Department of Digital, Culture, Media and Sport and in 2017, The Co-op came on board as a leading partner.

Social Saturday 2017

Social Saturday 2017 took place on 14 October and was the biggest and best yet. The key message behind the 2017 campaign was ‘One small change, one BIG impact”-  showing consumers how they can make a difference to causes that matter to them through switching who they spend their money with. The campaign was launched with a film featuring Hollywood actor and SEUK patron, Michael Sheen which showed just some of the ways in which consumers could use their spending power to transform lives.

The day itself saw over 100 events take place across the country at social enterprises, in Co-op stores, in communities and in workplaces.  Events included pop-up social enterprise marketplaces in Coventry, Scarborough, Stoke on Trent and London’s iconic Borough Market; a social enterprise bus tour of Brighton social enterprises; and a week of activity throughout Oxfordshire with family and community events as well as business networking opportunities.

Key achievements of the 2017 campaign included:

  • 38 print and 35 online media hits including pieces in national outlets such as the Sun and the Daily Express as well as numerous regional press hits. Social Saturday was also featured on ITV News London.
  • The campaign was trending on Twitter throughout the day with a reach of 5.7 million.
  • Social Saturday was adopted by our corporate partners (those involved in the Buy Social Corporate Challenge) who used the day to raise awareness about buying from social enterprises among staff. Johnson & Johnson organised a ‘Social October’ with social enterprise fairs at their main offices, and PwC took part in a Dragon’s Den style event for social entrepreneurs.
  • 11,215 people visited the Social Saturday website which contained an online marketplace featuring a range of consumer facing social enterprises.

Social Saturday 2018

Social Saturday 2018 was on 13 October and run in partnership with DCMS and The Co-op.