On 7th October, when Buy Social for a Better World begins, an exciting augmented reality (AR) campaign will launch in Co-op stores across the UK.

By going in store and downloading the Zappar app on your smartphone and scanning the Buy Social badge on a select range of social enterprise products, Michael Sheen, Chris Addison, Caitlin Moran and Sali Hughes will appear. They’ll be there to tell you a bit about the impact of buying that product and how you’re helping to create it (you can even take a selfie with them!) 

The social enterprise brands stocked in Co-op stores which are part of this campaign are:

Hey Girls
Toast Ale

Make sure to drop into your local Co-op store when the campaign kicks off and check it out!

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