Social Saturday is an annual campaign to raise awareness of the difference that social enterprises are making in communities on your doorstep and around the world, and to encourage you to support these businesses when making your purchasing decisions. Social enterprises are businesses that put people and planet first, by re-investing their profits to provide training, employment, housing, health, education, clean water and much more.

Social Saturday is a chance for social enterprises to shout out loud about the fantastic work they do by putting on events, opening their doors and inviting their local politicians to find out more about their work. The campaign is led by the national body for social enterprises, Social Enterprise UK (SEUK) and is supported by the Department for Culture, Media and Sport and the Co-op

There are lots of ways you can get involved, both at home and work. You might be a consumer looking for a social enterprise gift; work in a local authority and keen to support social enterprises in your borough; or a business looking to buy from social enterprises to improve your supply chain.

The first Social Saturday in 2014 had cross-party support and was backed by the Prime Minister, David Cameron. Successive campaigns  have reached consumers, MPs, local authorities and businesses throughout the UK.

The campaign is led by the national body for social enterprises, Social Enterprise UK (SEUK) and is supported by the Department for Culture, Media and Sport and the Co-op.

Click here to find out more about why the Co-op are supporting Social Saturday this year. 

What happened in 2017?

Social Saturday 2017 took place on 14 October and was the biggest and best yet. The key message behind the 2017 campaign was ‘One small change, one BIG impact”-  showing consumers how they can make a difference to causes that matter to them through switching who they spend their money with. The campaign was launched with a film featuring Hollywood actor and SEUK patron, Michael Sheen which showed just some of the ways in which consumers could use their spending power to transform lives.

The day itself saw over 100 events take place across the country at social enterprises, in Co-op stores, in communities and in workplaces.  Events included pop-up social enterprise marketplaces in Coventry, Scarborough, Stoke on Trent and London’s iconic Borough Market; a social enterprise bus tour of Brighton social enterprises; and a week of activity throughout Oxfordshire with family and community events as well as business networking opportunities.

Key achievements of the 2017 campaign included:

  • 38 print and 35 online media hits including pieces in national outlets such as the Sun and the Daily Express as well as numerous regional press hits. Social Saturday was also featured on ITV News London.
  • The campaign was trending on Twitter throughout the day with a reach of 5.7 million.
  • Social Saturday was adopted by our corporate partners (those involved in the Buy Social Corporate Challenge) who used the day to raise awareness about buying from social enterprises among staff. Johnson & Johnson organised a ‘Social October’ with social enterprise fairs at their main offices, and PwC took part in a Dragon’s Den style event for social entrepreneurs.
  • 11,215 people visited the Social Saturday website which contained an online marketplace featuring a range of consumer facing social enterprises.


Let's make Social Saturday 2018 even bigger and better!