Carry a watermelon for World Water Week


Social enterprise Belu is challenging the British public to carry a watermelon for 6 days to raise money for it's charity partner, Wateraid.

The Belu team has their melons at the ready, but they are calling on the public to join them and ‘adopt’ a watermelon for World Water Week, which takes place between Sunday 1st  – Friday 6th September. Adopted watermelons must be taken everywhere: on the daily commute, to the gym, even on dinner dates. 

All the money raised will fund WaterAid’s vital work equipping Madagascan schools with clean water and sanitation. The aim is to help raise awareness of the plight of the millions of people across the world who still live without access to safe, clean water and have to walk miles every day to collect this vital resource.

Belu CEO Karen Lynch explained the reasoning behind the quirky campaign:

“The average watermelon weighs approximately 9kg, well under half the average weight of water carried every day by women and girls in some of the world’s poorest communities. They are also 92% clean, fresh water, whereas the water carried and consumed by many is dirty and will inevitably make them ill. We hope this campaign will get people talking about these important issues and inspire people to donate money to make them a thing of the past.”

Anissa Msallem, Corporate Account Manager for WaterAid added:

“Imagine trying to concentrate at school without any clean water to drink and nowhere to go to the toilet. This is the reality for thousands of children in Madagascar, where 79% of schools don’t have clean water and 3.5 million schools days are lost each year through diarrhoeal illnesses. By supporting WaterAid during World Water Week, you can help us provide these children with the vital resources we all take for granted every day.”

Getting involved couldn’t be simpler. Pick up a watermelon from your local greengrocers and don’t let it go between the 1st and 6th September. Friends and family can sponsor you at

Follow the Belu team’s progress with the hashtag #carryamelon or by following @BeluWater.

For more information on the campaign and how to tackle the awkward glances you may get on the tube, visit