Belu Water Hit £1 Million in Donations to WaterAid
Belu, the social enterprise ethical bottled water company, has reached its target of donating £1 million to WaterAid five years early.
British social enterprise Belu Mineral Water is celebrating a landmark achievement this World Water Day (22nd March) as it announces reaching £1 million in donations to WaterAid – five years ahead of schedule.
Belu donates all of its profits to the international development charity, which works to transform the lives of people living in the poorest regions of the world, by providing access to safe, clean water. In 2014, Belu pledged to donate £1 million to WaterAid by 2020, transforming the lives of over 66,000 people, a target which has now been exceeded in half the allocated time.
“We are thrilled to have reached our £1 million target in such record time” comments Belu CEO Karen Lynch. “Five years ago Belu was a drop in the ocean of bottled water brands, and the term “social enterprise” was barely heard of. Now, with such a strong partnership between Belu, WaterAid and our customers, we can say that our socially-conscious way of doing business is making a huge difference.”
Raymond Blanc, a longstanding customer of Belu comments: “Each aspect of what we do at Le Manoir and what I pass on to my chefs is driven by ethical, environmental, seasonal and regional values, whenever possible.”
“I am thrilled to support Belu's credible efforts to make a global difference. This leading company operates to the highest environmental and ethical standards and donates all of their profits to WaterAid. Every contribution to enable challenged communities to flourish is vital."
Barbara Frost, Chief Executive of WaterAid adds:
“It’s absolutely fantastic that Belu has reached its £1million target, and so far ahead of schedule. I’d like to say a very warm thank you to all the restaurants and individuals who’ve contributed to raising this incredible figure.
Through our relationship with Belu, we are working together to transform lives around the world, bringing safe water and sanitation to those who need it most.”
To commemorate this fantastic achievement, Belu have released a short thank you film from CEO Karen Lynch which was filmed in a community in New Delhi benifiting from clean water thanks to Water Aid
About Belu Mineral Water
Belu is the exclusive bottled water partner of WaterAid, pledging all profits to help fund clean water projects in the world’s poorest communities. To date, the 100% carbon neutral brand has donated an incredible £1 million to WaterAid since the partnership began in 2011, exceeding expectations and transforming the lives of over 66,000 people through improving access to safe water, hygiene and sanitation in the world’s poorest countries.
Founded in 2002, Belu is a London-based social enterprise and employs nine people. Belu’s 100% carbon neutral status is audited so Belu is as transparent as clean water should be. Belu is available nationwide in a variety of outlets including: D&D London Ltd, Jamie’s Italian, Gail’s Artisan Bakery, Zizzi, Casual Dining Group, Hard Rock, Nobu, Rick Stein’s The Seafood Restaurant and Sainsbury’s.
www.belu.org, @BeluWater, www.facebook/BeluWater
WaterAid’s vision is of a world where everyone has access to safe water and sanitation. The international organisation works in 26 countries across Africa, Asia, Central America and the Pacific Region to transform lives by improving access to safe water, hygiene and sanitation in some of the world’s poorest communities. Since 1981, WaterAid has reached 21 million people with safe water and, since 2004, 18 million people with sanitation. For more information, visit www.wateraid.org, follow @wateraidUK on Twitter or visit us on Facebook at www.facebook.com/wateraid
- Around 1,400 children die every day from diseases caused by dirty water and poor sanitation.
- 748 million people in the world live without safe water. This is roughly one in ten of the world's population.
- 2.5 billion people live without sanitation; this is 39% of the world's population.
- For every £1 invested in water and sanitation, an average of £4 is returned in increased productivity.
- Just £15 can enable one person to access safe, clean water.